Led end-to-end content production for multiple clients across YouTube, Instagram, TikTok, and LinkedIn. Managed a team of editors, designers, and content posters across the full production lifecycle: ideation, scriptwriting, clipping, editing oversight, thumbnail direction, captions, scheduling, posting, and performance tracking.
Led content strategy and social media execution for OSSA.AI and CEO Cole Gonzales' personal brand (@Colewherld) with over 7 million followers across all platforms. Managed brand positioning and content across every major social channel.
A selection of work I directed from start to finish, covering ideation, clipping, editing direction, thumbnail creation, and packaging.