I'm Omar, a 26 year old Creative Director and Podcast Strategist living between Canada and Morocco. I run full podcast production pipelines from content strategy to long-form and short-form editing, clipping, packaging, and distribution. I've done this across multiple creators and public figures, generating over 130 million views in short-form and 2 million views in long-form in the last year alone.
I love content. Studying it, making it, figuring out why some things work and others don't. With the emergence of AI, I spend every free minute building automations and workflows that help me work faster and produce better results. Part of what helps me be good at my job is that I consume a lot of content. My favorite creator is Dr. K, goes by HealthyGamerGG, a Harvard-trained psychiatrist who talks about psychology and mental health. I love the way he simplifies complicated concepts.
But if you asked me what I'm best at, it's understanding what makes content go viral and why. I've broken down hundreds of thousands of pieces of content trying to figure out what makes people stop scrolling, why they share, why they comment, why one video gets 10 million views and another one that looks almost identical gets nothing. I still do it every single day. But it's not just studying, it's iteration. I've made thousands of videos that got almost no views and I'm proud of every single one of them because those are exactly what taught me how to make the ones that got millions. Being trilingual means I'm doing all of that across English, French, and Arabic content, three completely different markets, so I'm picking up on patterns most people just never get exposed to.
Outside of work, I'm very close to my family and friends. They say I have a high social and emotional intelligence. My sister says I'm the best brother in the world, but she says the same thing to my other 2 brothers so you might want to double check on that one. I also love traveling, it's the most enriching experience life can offer. I'm a big soccer fan, and if you were wondering, The Office is the best TV show ever made.
Lead end-to-end content production for multiple clients across YouTube, Instagram, TikTok, and LinkedIn. Manage a team of editors, designers, and content posters across the full production lifecycle: ideation, scriptwriting, clipping, editing oversight, thumbnail direction, captions, scheduling, posting, and performance tracking.
Led content strategy and social media execution for OSSA.AI and CEO Cole Gonzales' personal brand (@Colewherld) with over 7 million followers across all platforms. Managed brand positioning and content across every major social channel.
A selection of work I directed from start to finish, covering ideation, clipping, editing direction, thumbnail creation, and packaging.