My name is Omar. I'm a 26 year old Creative Director living between Canada and Morocco. When I was 10 I used to watch Super Bowl ads on YouTube before even knowing what the Super Bowl is. I didn't know what marketing was, I just knew I loved it. The Tide ad in 2018 is still my favorite one. By 15 I was managing Facebook pages for free, not because anyone asked me to, just because I couldn't help myself. That never really changed.

I love content. Studying it, making it, figuring out why some things work and others don't. With the emergence of AI, I spend every free minute building automations and workflows that help me work faster and produce better results. Part of what helps me be good at my job is that I consume a lot of content. My favorite creator is Dr. K, goes by HealthyGamerGG, a Harvard-trained psychiatrist who talks about psychology and mental health. I love the way he simplifies complicated concepts.

Outside of work, I'm very close to my family and friends. They say I have a high social and emotional intelligence. My sister says I'm the best brother in the world, but she says the same thing to my other 2 brothers so you might want to double check on that one. I also love traveling, it's the most enriching experience life can offer. I'm a big soccer fan, and if you were wondering, The Office is the best TV show ever made.

If there's one thing I carry with me through all of this, it's that luck plays a bigger part in success than most people admit. Hard work is the main thing, but I know that a lot of what helped me get here is the fact that I was born into a loving family, in a beautiful country, Morocco, a family who had the means to pay for my studies in Canada, who always supported me, and who taught me that the only way to get more is to give back. That belief keeps me grounded and helps me see things from other people's perspectives.